Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

FIRING ON ALL CYLINDERS

Performance Racing Industry

SHUTTER SPEED

RACE SHOP • Be the go to source for all the latest parts and services to enhance your customers’ motorsports programs.

INDUSTRY INSIGHTS TOM WEISENBACH • Tom Weisenbach and the International Council of Motorsport Sciences are on a mission to improve motorsports safety. Their efforts are already significantly improving the sport.

WINNING INVESTMENTS • FROM PURCHASING OR LEASING TO NEW OR USED, USE THIS GUIDE TO DETERMINE HOW TO BUY THE CORRECT MACHINE TO ELEVATE YOUR SHOP’S OUTPUT.

PROBLEM SOLVERS • THE RIGHT FABRICATION TOOLS MATTER MORE THAN EVER. TRYING THEM AT THE PRI SHOW CAN BE A GAME-CHANGER.

PRI 2026: MACHINERY ROW EXHIBITORS • Boost your shop’s productivity with a new machine or tooling workhorse that can be seen wired up and in action at December’s PRI Show. The following list provides the current lineup of exhibitors. For booth details and a final list of suppliers exhibiting on Machinery Row, visit performanceracing.com/floorplan. Exhibitor list current as of June 30, 2026.

PRI’S STAGING LANES • REGISTRATION FOR THE PRI SHOW IS NOW OPEN, SO TAKE ADVANTAGE OF EARLY PLANNING WITH REDUCED RATES FOR BOTH ATTENDEES AND EXHIBITORS.

HEAD START • CYLINDER HEAD MANUFACTURERS OFFER THEIR BEST TECH-LINE ADVICE ON WHAT TO CONSIDER WHEN CHOOSING THE RIGHT CYLINDER HEAD AND ON MISTAKES TO AVOID.

DRILL DOWN ON YOUR OIL • LOWER VISCOSITIES, TARGETED ADDITIVES, AND APPLICATION-SPECIFIC PRODUCTS ARE TRENDING IN LUBRICATION FOR RACING.

PROVEN COMMODITY • THERE’S HIDDEN ENGINEERING BEHIND TODAY’S RACING CRANKSHAFTS WHERE TINY REFINEMENTS ARE SUPPORTING MASSIVE LOADS.

SHAW RACE CARS • DEEP ROOTS IN THE RACING COMMUNITY, EXTENSIVE KNOWLEDGE OF THE SPORT, AND A DEPENDABLE COMMITMENT TO CUSTOMER SERVICE—INCLUDING SENSITIVE ATTENTION TO CUSTOMER FEEDBACK—HAVE SOLIDIFIED SHAW RACE CARS’ LONGSTANDING SUCCESS AS A CIRCLE TRACK CHASSIS BUILDER.

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ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS