The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.
BIGGER THAN EVER • INSIDE FOX SPORTS’ WORLD CUP MARKETING PUSH.
CREATIVITY
BIG NUMBER
The Week in Emojis
PEP TALK
RACHEL MOORE • HUBILO’S SENIOR MARKETER THRIVES ON CONSTANT TRANSFORMATION.
GIVING THANKS FOR TECH’S FINEST • AFTER MONTHS OF HONORING THE INDUSTRY, OUR TEAM LET ADWEEK’S AUDIENCE SELECT OUR LATEST WINNERS
REVISED FLIGHT PLANS • AIRLINE MARKETERS USE LESSONS LEARNED FROM SUMMER SETBACKS AND CANCELLATIONS TO COUNTER A HECTIC HOLIDAY SEASON.
SUMMER SNAFUS
Marketing, Meet Human Resources • A BRAND’S REPUTATION EXTENDS TO HOW POTENTIAL EMPLOYEES VIEW IT, TOO.
ENGAGEMENT ERRORS
THE LIVESTREAMING THROWDOWN • WHEN TWITCH CHANGED ITS EXCLUSIVITY AND SUBSCRIPTION REVENUE RULES, STREAMERS STARTED TO CONSIDER OTHER OPTIONS.
GOING HALFSIES
When to Go Against Data • A GUIDE TO CREATIVE DECISION-MAKING IN RISK-AVERSE TIMES.
Malls Up the Ante • NEW FEATURES ARE BRINGING PEOPLE BACK TO IN-STORE SHOPPING.
Mayan Lopez • THE ACTRESS, PRODUCER AND WRITER HELPS HER DAD, GEORGE LOPEZ, WORK OUT HIS REAL-LIFE ISSUES ON TV AGAIN, THIS TIME IN LOPEZ VS. LOPEZ.
Adweek Takes Europe • LEARNING HOW TO WEATHER THE MARKETING HEADWINDS AT THE CONTINENTAL EDITIONS OF SMW AND BRANDWEEK.
BROKEN TOKENS • AS NFTS LOSE THEIR LUSTER, BRANDS MUST RECALIBRATE THEIR DIGITAL STRATEGIES.
CRYPTO CRASH
ADWEEK READER’S CHOICE best of tech PARTNER AWARDS • CELEBRATING THE TOP PERFORMERS OF AD TECH AND MAR TECH ACROSS 33 CATEGORIES, AS DETERMINED BY OUR AUDIENCE.
Insomnia Cookies • FACEBOOK AND GOOGLE STARTED IN DORM ROOMS, SO WHY NOT LATE-NIGHT BAKED GOODS?
The First Tech Bro