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The Art and Inventions of Max Fleischer

American Animation Pioneer

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The history of animated cartoons has for decades been dominated by the accomplishments of Walt Disney, giving the impression that he invented the medium. In reality, it was the work of several pioneers. Max Fleischer—inventor of the Rotoscope technique of tracing animation frame by frame over live-action footage—was one of the most prominent. By the 1930s, Fleischer and Disney were the leading producers of animated films but took opposite approaches. Where Disney reflected a Midwestern sentimentality, Fleischer presented a sophisticated urban attitude with elements of German Expressionism and organic progression. In contrast to Disney's naturalistic animation, Fleischer's violated physical laws, supporting his maxim: "If it can be done in real life, it isn't animation." As a result, Fleischer's cartoons were rough rather than refined, commercial rather than consciously artistic—yet attained a distinctive artistry through Fleischer's innovations. This book covers his life and work and the history of the studio that bore his name, with previously unpublished artwork and photographs.
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    • Booklist

      March 15, 2017
      The animated cartoon did not spring fully formed from the mind of Walt Disney. It took several industry innovators to develop the processes and equipment needed to produce this popular form of entertainment. One of them was Max Fleischer (18831972), inventor of the Rotoscope technique, in which animation was traced frame by frame over live-action film footage. Pointer's account of Fleischer's life and work draws on his own experience in film and animation as well as interviews with Fleischer family members. It is also stocked with previously unpublished photographs and artwork, including trade ads and patent diagrams. Unlike Walt Disney's cheerfully naturalistic cartoons, Fleischer's creations are a little dark, almost edgy, and have been described as reminiscent of German expressionism and even surrealism. In Fleischer's own words, If it can be done in real life, it ain't animation. Among the memorable cartoon characters to emerge from the inkwells of Fleischer Studios were Betty Boop, Popeye, and Olive Oyl. The story of this artist-inventor and the early days of animation will appeal to all interested in film history and iconic cartoons.(Reprinted with permission of Booklist, copyright 2017, American Library Association.)

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  • English

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