The European Business Review

The European Business Review is a leading business intelligence magazine designed to ensure that its readers make informed decisions. It provides them indispensable insight, current best practices and is their best source of new ideas about what’s important. The European Business Review readers embrace leadership in their jobs and their lives. Their affluence, education, achievements, and wide ranging experience are unparalleled. They are the men and women who shape the world we love, the world we live in.

GOING FASTER IS NOT ENOUGH Add Innovation to Outperform • To stay relevant and achieve resilience, company leaders need to focus not only on speed but also innovation. In this article, the authors discuss how the right combination of these two parameters will make your company a top performer.

STRATEGY AT THE PACE OF TECHNOLOGY: INTEGRATING TECHNOLOGY INTO STRATEGY DEVELOPMENT CAN DRIVE GROWTH AND RESILIENCE • Most business leaders understand that the boldest business strategies are both informed by the possibilities of and delivered through technology. Our study explores three significant challenges that stand in their way and ways in which techforward companies overcome them.

INNOVATIVE GROWTH: JUST A JOURNEY FROM A TO B? • It's clear that establishing a successful business calls for a high degree of innovation. But does the work end there? Keith Goffin and Ian Kierans believe that the journey to innovative growth involves more than products and financial performance: it must also build competences and capability.

PIONEERING BIOTECH INVESTMENT WITH PATIENT-CENTRIC VISION

WHY STRONG TECHNOLOGY LEADERSHIP MATTERS TO EUROPE'S FUTURE COMPETITIVENESS • THE RIGHT LEADERSHIP CAN HELP BRIDGE EUROPE'S LAG IN TECHNOLOGY ADOPTION, R&D, AND PATENTS

DOES GENERATIVE AI GENERATE JOBS? • The evolution of AI and its quick adoption by organisations has predisposed many workers to the fear of losing their jobs to the technology. This fear might be largely unfounded.

ARTIFICIAL INTELLIGENCE IS EXCLUSIVE-BY-DESIGN • As humans, it is our responsibility to shape the trajectory of artificial intelligence and use the knowledge of machine learning to enhance human intelligence such that it allows for diversity and inclusivity.

EMOTION AI AS AN ADVANCEMENT IN HUMAN-MACHINE INTERACTIONS • While humans have always been able to claim mastery above machines in understanding emotions, it will not be like this for long as Emotion AI gives machines human-like emotional capabilities.

NOW IT IS TIME FOR AI TRANSFORMATION • Unsurprisingly, the focus in the application of AI in business and industry to date has been on the potential of the technology itself. However, organisations seeking success in deploying AI need to understand that the technology is not the end of the story.

MISSION, VISION, VALUES: A BLUEPRINT FOR SUCCESS • Sam Goldwyn reportedly said that a verbal contract isn't worth the paper it's written on. But what about your company's mission statement? How can you be sure that it has real worth for the organisation? Here is the clarity you need.

THE ART OF FUTURE DESIGN — PART II: Deployment, Wholeness, and Impact on Human Beings • In this article, we extend the logic that was previously published in Part I of this journal and explain the requirements for a successful deployment of future design. We argue that we must holistically evolve in order to be capable of designing, and living within, the best future design possibilities. We also discuss implementation issues that complement those provided in Part I.

WHY BUSINESSES SHOULD ADOPT DIGITAL EVOLUTION, NOT REVOLUTION • With the world in a cost-of-living crisis, companies must look to the more sustainable and efficient digital evolution, in favour of digital transformation.

A FRAMEWORK FOR RISK GOVERNANCE •...