The European Business Review

The European Business Review is a leading business intelligence magazine designed to ensure that its readers make informed decisions. It provides them indispensable insight, current best practices and is their best source of new ideas about what’s important. The European Business Review readers embrace leadership in their jobs and their lives. Their affluence, education, achievements, and wide ranging experience are unparalleled. They are the men and women who shape the world we love, the world we live in.

MAGNETIC LOYALTY: CRAFTING EFFECTIVE LOYALTY PROGRAMMES THAT ATTRACT AND RETAIN CUSTOMERS • Most brand managers today see room for improvement in their repurchase rates, particularly as Generation Z tends to exhibit lower brand loyalty amidst intensifying competition. As it is more difficult to acquire new customers than to retain existing ones, loyalty programmes stand out as a promising tool. This article outlines a seven-step decision process to create loyalty programmes that are effective because they align with consumer psychology and the brand’s overall purpose.

SMELLS LIKE PATCHOULI! HOW TO INNOVATE WITHOUT CHANGING YOUR PRODUCT • Innovation is essential, yet not always easy. This article, based on lessons from the perfume industry, discusses how to innovate in business sectors where differentiation is difficult to achieve.

A NEW BUSINESS LEADERSHIP PARADIGM TO UNDERSTAND SIGNALS AND TIMING: WHEN TO ENTER A BUSINESS AND WHEN TO EXIT • In business, as in a host of other contexts, timing is everything. While sensing the optimum moment for a given course of action may require more art than science, we can at least be aware of the indicators that we should be looking out for.

TRUST-ME: A CONCEPT AND METRIC TO EMBED IN LEADERS, ENHANCING THEIR EFFECTIVENESS • Every leader needs to inspire trust in their followers, employees, and stakeholders. Trust is one concept that binds all efforts at relationship-building together, leading to business success. In this article, three experts in business management discuss how leaders can build trust.

ARROGANCE, HUBRIS, AND NARCISSISM: THE OVERCONFIDENT LEADER

CULTIVATING EXECUTIVE TRUST IN THE AGE OF AI GOVERNANCE • AI has still to earn its spurs as a reliable tool in the locker of business. So what guidelines are available to executives to aid in determining the appropriate level of trust to apply towards AI systems? To date, different jurisdictions’ regulatory frameworks vary in their approach.

ALIGNING ORGANISATIONAL ECOSYSTEMS TO BE FIT FOR PURPOSE • In the first of a two-part series, we explore how firms are reaping the benefits of leveraging a network of external resources for enhanced performance and innovation, but only when their organisational ecosystems are strategically aligned and fit for purpose.

A WINNING DEAL: How Biculturals Can Supercharge Your International Business Negotiations • Transform how you approach international business negotiations with new findings that provide a novel contribution to the field. Discover how embracing diversity and inclusion through the biculturals on your team can drive your strategic growth and sustainable competitive advantage in the global marketplace, thanks to their unique gap-bridging and boundary-spanning abilities.

TAKING A STAND AGAINST THE GENDER GAP IN WORKPLACE FLEXIBILITY • Workplace flexibility has become a central pillar in the modern employment landscape, reflecting a growing recognition of its importance for work-life balance, mental health, and overall employee satisfaction. At the heart of this movement lies a persistent and troubling disparity: the gender gap in workplace flexibility. Despite strides toward gender equality, women continue to bear the brunt of caregiving responsibilities, a reality that significantly impacts their professional lives and well-being. Founded on the...