The European Business Review

The European Business Review is a leading business intelligence magazine designed to ensure that its readers make informed decisions. It provides them indispensable insight, current best practices and is their best source of new ideas about what’s important. The European Business Review readers embrace leadership in their jobs and their lives. Their affluence, education, achievements, and wide ranging experience are unparalleled. They are the men and women who shape the world we love, the world we live in.

How to create a successful global, online MBA: THE CASE OF ESMT BERLIN'S ONLINE MBA • ESMT Berlin is the only top-10-ranked European business school offering a fully online, global MBA. So what makes their online MBA unique? A talk with Chengwei Liu, associate professor and faculty lead, and Rebecca Loades, director of ESMT's MBA programmes, discloses that an innovative programme structure and highly diverse student body are what makes the programme so distinctive.

NEXT-GEN EDUCATION: Teaching Humans How to Thrive in a World of Intelligent Machines • In July 2022,I had the pleasure of presenting a keynote on “the future of work” to over 200 head teachers at the Delta Academies Trust conference in the UK. The background of the attendees was somewhat different from my usual audience of business and supply chain leaders, and this led to a different set of questions, mostly focused on how they, as educators, could stay relevant in this world of constant disruption and exponential technological advancement.

CAN YOU TEACH LEADERSHIP? • Leaders - Born or Made? Or a bit of Both?

DELIVERING DELIVERABILITY: your email is only as good as your email list • It's been around for a while now but, arguably, email is still one of the the most powerful communications channels available. Nevertheless, as Liviu Tanase of ZeroBounce explains, its effectiveness for marketers doesn't come without effort, and the onus is on companies to ensure that the quality of their emails is matched by that of their mailing lists.

AI REVOLUTIONARIES ARE AT THE GATES OF YOUR ORGANIZATION'S HR DEPARTMENT • AI has been widely tipped as a powerful potential asset in the field of human resources - particularly recruitment, promotion, and reward. But what of the frequently expressed reservations concerning the potential downside? Won't AI entrench already-existing bias into the new digital systems? Not if we're careful, say Andy Charlwood and Nigel Guenole.

WHY MASTERING AI IS HARDER THAN YOU THINK — AND FOUR ESSENTIAL BEHAVIORS TO GET IT RIGHT • Powered by recent investments, European companies are on pace to collectively lead the world in artificial intelligence by 2024. But if the continent's firms are to achieve their full AI ambitions, they'll need a more comprehensive approach to scaling the technology.

ARTIFICIAL INTELLIGENCE IS TRANSFORMING HUMAN RESOURCE MANAGEMENT IN THE GLOBAL SOUTH • Artificial intelligence is transforming human resource management (HRM) in the Global South. With AI, organisations in the Global South are enhancing efficiency in recruitment and selection, gaining access to a larger recruitment pool, and improving the retainment and productive utilisation of employees. Subjective criteria such as nepotism and favouritism are less likely to come into play in recruitment and selection.

MANAGE OR CO-CREATE? TIME TO CHOOSE • Today's leaders have a choice to make: encourage their workers to be “partners in co-creation” or swim against the tide while clinging to the old paradigm of “management”. David Weitzner shares five reasons why co-creation is the way to go.

You thought performance appraisal was bad? GET READY FOR WORSE. • Performance appraisals have always been surrounded by thorny issues of fairness and impartiality. In the post-pandemic work era, there is now a new dimension to consider:...