The European Business Review

The European Business Review is a leading business intelligence magazine designed to ensure that its readers make informed decisions. It provides them indispensable insight, current best practices and is their best source of new ideas about what’s important. The European Business Review readers embrace leadership in their jobs and their lives. Their affluence, education, achievements, and wide ranging experience are unparalleled. They are the men and women who shape the world we love, the world we live in.

CRISIS? WHAT CRISIS? Why European companies should double down on Al now • Digitisation has long been central to the efforts of business organisations globally. The resulting efficiencies are undoubtedly crucial as businesses struggle through such adverse circumstances as viruses, wars, and economic headwinds. Now, however, there is ample evidence to show that there is a newer technological card that companies should strongly consider laying on the table.

AI IS NOT READY FOR THE 21ST CENTURY: WHAT CAN BUSINESS LEADERS DO? • As we collectively face the health, social, and economic impacts of climate change, the transformative power of AI does not lie in what it can do, but in why and how business leaders implement this powerful tool. We put forward strategic “do's and don'ts” that guide businesses along an AI development pathway fit for the 21st century.

INNOVATION AND CREATION IN EVER-ADVANCING ARTIFICIAL INTELLIGENCE • We understand that artificial intelligence (AI) resulted in the loss of many blue-collar jobs as smart robots took over the manufacturing process. However, we now know that this generation of AI will have even greater impact in truly creative fields, including art and original authorship. The impact is far-reaching and revolutionary.

ACCELERATING BUSINESS PROCESS OPTIMISATION WITH MACHINE LEARNING • While not without a few challenges, “The promise of machine learning is rooted in its ability to identify inefficiencies through a process of continuous learning and introduce efficacy, especially in areas where decision-making is required based on a set of criteria.” Geetika Tandon explores this in detail.

SELECTING THE RIGHT DIGITAL INFLUENCER IN B2B MARKETS: GUIDLINES FOR MANAGERS • Using digital influencers to reach mass audiences is becoming popular in businessto– business (B2B) markets. For business success, selecting the suitable influencer is crucial. Dr Benedetta Crisafulli, Prof Jaywant Singh and Dr La Toya Quamina draw on their research and expertise in the area to provide suggestions on how seller companies can go about selecting the appropriate influencer to maximize business impact.

HOW SHOULD BRANDS THINK ABOUT POLITICAL ACTIVISM? • When it comes to engaging in activism, it's crucial that the brand should be intrinsically driven to address this issue, and isn't merely motivated by business concerns. The presence of intrinsic motivation is the key litmus test, and helps ensure that the brand's engagement is ultimately perceived authentically.

THE POWER OF WOMEN ENTREPRENEURS ACROSS THE WORLD • Women across the world sustain economies and innovation through entrepreneurship. More than 250 million women are entrepreneurs and over 150 million are leading established businesses. Research demonstrates that investments in women entrepreneurs lead to lower levels of global poverty, better lives for children, and greater creativity and innovation. Financial and non-financial investments in women are essential to growing the pipeline across the world.

SOUNDING THE ALARM: Early warning systems to build nature-positive and climate resilient businesses

LET'S STRIDE TOWARDS UN SDG-LED INNOVATION • It has never been more urgent for entrepreneurial, public, and private organisations to join forces to deliver innovative solutions that can create sustained societal value. Based on our...